FAQ

You work directly with me at the strategy level on every project. I may bring in specialist contractors for specific production tasks, but I am your point of contact, your strategist, and the person accountable for your results.

I offer a full range of digital marketing services including strategy, web design, SEO, GEO, PPC, social media, email marketing, CRO, analytics, CRM setup, and mentoring. See the full list on the Services page.

Both. Some clients need a one-time audit or strategy session. Others work with me on an ongoing monthly retainer. We'll figure out what makes sense for your situation on our discovery call.t

AI is a powerful tool - and I use it myself. But AI can't audit your specific business, interpret your analytics, build your brand voice, or take strategic accountability for your results. I can. See my full answer on the Why Not Just Use AI? page.

I use AI tools to work faster and smarter - for research, content drafting, keyword analysis, even updating websites by command, and more. But every strategy, every recommendation, and every decision is mine. AI assists; I deliver.

GEO stands for Generative Engine Optimization - the practice of optimizing your content to appear in AI-powered search results like ChatGPT, Perplexity, and Google's AI Overviews. It's the next frontier of search and it matters now.

It depends. Competitive markets take longer, niche markets faster. You should budget for at least 3 months before seeing results. In general expect 3-6 months to see meaningful movement and 6-12 months for significant results. Anyone promising faster is overselling.

SEO optimizes your content for traditional search engines like Google. GEO optimizes for AI-powered answer engines like ChatGPT, Perplexity, and Google's AI Overviews. Both are essential today.

Yes - local SEO is one of the most effective and underutilized strategies for small businesses. If you serve a specific geographic area, ranking locally can deliver fast, high-quality leads.

No - and anyone who does is lying to you. What I can guarantee is a proven, ethical approach, full transparency, and strategies that build lasting, long-tail results rather than shortcuts that get your site penalized.

Every engagement is scoped individually based on your goals, market, and the work involved. The best first step is to book a free discovery call where we can discuss your needs and I can give you a realistic picture of investment and return.

No long-term contracts. I don't hold you hostage. Monthly retainer clients work on a rolling month-to-month basis. I'd rather earn your business every month than lock you in.

A Digital Marketing Audit is a comprehensive review of your entire online presence - website, SEO, analytics, social media, and paid advertising. I offer a free introductory audit to get you started. For a full in-depth audit, pricing depends on the size and complexity of your business. Contact me for a quote.

Book a free 30-minute discovery call. No pitch, no pressure - just an honest conversation about your business and whether I can help. If there's a fit, we'll talk next steps.

That depends entirely on your market, your budget, and your starting point. What I can tell you is that every recommendation I make is grounded in data, every strategy is tailored to your specific situation, and I'll always give you an honest assessment - even if it's not what you want to hear.

Against your business goals - not vanity metrics. Traffic means nothing if it doesn't convert. We'll define what success looks like for your business at the start, get baseline results and measure everything against that.

I know. It happens more than it should. Start with the free audit. You have nothing to lose. I'll begin with an honest review of what was done, what worked, and what didn't. No blame, just clarity - and a realistic plan to move forward.

Typically within 1-2 weeks of our discovery call, depending on project scope. Book your free call and we'll take it from there.