More About Me
I’ve been helping people win online since 1994 – when websites were a novelty and “digital marketing” wasn’t even a term yet. Over three decades, I’ve worked with clients across six continents, navigating every major shift in the industry: search engines, social media, mobile, and now AI. I’ve seen the trends come and go. And I know how to deal with them.
My Story
I founded J-Town Internet Services in Jerusalem in the mid-1990s, at a time when most businesses didn’t have a website and few understood why they needed one. I saw what was coming.
Over the next three decades I built a practice that spans continents – working with startups, nonprofits, educational institutions, tourism companies, retailers, and professional services firms across Israel, North America, Europe, Asia, and beyond.
I’ve managed Google Ads campaigns, redesigned websites, and helped businesses rank #1 on Google in competitive markets. I’ve also sat across the table from business owners who were burned by agencies that overpromised and underdelivered – and helped them rebuild.
Today I work as an independent consultant. No agency overhead, no junior staff handling your account, no cookie-cutter strategies. Just three decades of hard-won expertise applied directly to your business.
Experience & Expertise
Strategy & SEO
30+ years developing digital strategies that align with real business goals. Web design, organic search, technical SEO, content strategy, and GEO for AI-powered search.
PPC & Paid Advertising
Google Ads, paid search, and display campaigns managed at the strategic level. Every shekel and dollar tracked, optimized, and accountable. I watch your investment and its return like your broker on a daily basis.
Analytics, CRO & Training
I base my recommendations on empirical data, not subjective guesswork, in a context telling a story, not just numbers. Conversion optimization, performance reporting, and hands-on mentoring for business owners and marketing teams.
Nonprofit & NGO Sector
A particular passion – I’ve served some of the most significant Jewish and Israeli nonprofit organizations in the world, from the IDF Spokesperson’s Unit to the Hebrew University of Jerusalem.
My Approach to Digital Marketing
Digital marketing is not a product you buy off a shelf. It is a strategy and a service built around your specific goals, your specific market, and your specific audience. That is what I do differently from agencies and AI tools alike.
When you work with me, you get a consultant who has spent over 30 years in the trenches – managing campaigns, building websites, analyzing data, and advising leadership at some of the world’s most respected organizations. I have worked with commercial businesses and nonprofits, with local Israeli organizations and global institutions.
I specialize in helping organizations that are serious about growing online but are not getting the results they need from their current approach. Whether that means fixing a broken SEO strategy, rebuilding a website that does not convert, launching a paid advertising campaign, or training your team to handle digital marketing in-house – I bring senior-level thinking and hands-on execution to every engagement.
I am also one of a small number of consultants who specializes in Generative Engine Optimization (GEO) – the emerging discipline of optimizing your online presence for AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews. As search behavior shifts, being visible in AI-generated answers is becoming as important as ranking on Google.
My digital marketing services span the full spectrum – from strategy and web design to SEO, GEO, PPC, CRO, analytics, CRM, email marketing, and mentoring. I also have a deep passion for working with nonprofits and NGOs, having served some of the most significant Jewish and Israeli organizations in the world.
Ready to talk? Book a free discovery call and let’s see if there is a fit.
Common Questions About Working With Me
Where are you based and do you work internationally?
I am based in Israel and work with clients worldwide via Zoom, email, and phone. I have completed projects in over 30 countries across six continents.
How long have you been in digital marketing?
I have been working in digital marketing since 1994 – before Google existed, before social media, before smartphones (I have some stories which, with hindsight, are very entertaining). Over 30 years of hands-on experience across every major shift in the industry.
Do you work with nonprofits?
Yes – working with nonprofits is one of my greatest passions. I have served some of the most significant Jewish and Israeli nonprofit organizations in the world, including The IDF Spokesperson’s Unit, the Hebrew University of Jerusalem, and the World Zionist Organization.
Let's Work Together
Ready to see what 30+ years of experience can do for your business?